Tech Overview

Utility-Based Content Management Systems

As proprietary and siloed IT solutions have clear limitations, the most conventional uses of open source Content Management Systems such as Drupal or WordPress also have their major drawbacks for more complex needs and adequate support for scalability.

Our proposed solution offers the capabilities to best support the dynamic needs for system integrations of any size or type – for both internal or external management or public interactivity. It is the most scalable and dependency-free IT solution possible in today’s digital platform market.

Lastly, in addition to improved performance and usability, it will also keep data safer and easier to manage, less exposed to external threats – only exposing the data that is necessary for the public to consume.

Multi-Site Network Architecture

If desired, the digital infrastructure will allow for the creation of additional subdomains sharing the same database – or microsites with entirely different branding and databases. These semi-autonomous sites are navigable and manageable from a network level view with support for restricted access to content based on user roles and permission levels set by the administrator. Other users can easily be invited to specific subsites, and be offered an even further tailored experience depending on the access rights granted.

This will enable the organization to manage multiple sites with a separate database for each if desired, that can be toggled between from within one dashboard account.

With this network approach, organizations have the capability to add subsites effortlessly, very much like with any franchise model – utilizing the shared backend digital infrastructure but each with its own custom branding, domain name, and frontend design. This approach can be useful

Platform 1.0

Audience - Small Businesses, Entrepreneurs

WordPress is significantly more customizable than other options such as WIX or SquareSpace - but some plugins are not as compatible with all themes. While is another similar privately managed solution mainly used by smaller operations, it's free open source solution – - offers a self-hosted tech platform solution that is much more accessible and customizable, ensuring maximum user adoption and engagement.


To meet all of our public-facing/frontend needs for member and external customer sites, we are adopting the most robust open source theme builder for WordPress — Elementor.


This builder provides unmatched customizability of features and functionality to both meet current and future needs. Any component of a small business' website can be extended or tailored to accommodate new public facing design and functionality needs, as well as any personalized content management on the admin dashboard.

Elementor Theme Builder for WordPress

A few websites created by CrowdWork using Elementor

Core Platform 2.0

Audience - Membership Organizations & Associations, Community Development Corporations, Community Groups, Platform Cooperatives

For a more scalable solution at its core, we need a more effective implementation that is specifically optimized for security and performance than is required for smaller individual sites. This includes supporting sufficient capacity for large amounts of dynamic content and data to be utilized by many concurrent users on the platform(s).

To accomplish this, our solution consists of an instance of WordPress solely to utilize its core strengths as an in-house Content Management System. However, to actually render the content or visualize the data to end users on a frontend display, any JavaScript framework is easily integrated to significantly improve the capacity, performance, security, and optimization of content delivery. This includes React.js, Ruby, Express.js, Next.js, Vue.js, or any other Javascript framework that can pull fields of data from a database.


This decoupled (or headless CMS) implementation is leading the next wave of more secure, interoperable, and scale-friendly web frameworks.


In effect, we are separating the front-end from the back-end, or the presentation from the administration of content and data. In doing so, we circumvent the limitations and risks of conventional self-hosted open source implementations. However, we are also actually able to more fully leverage its content management capabilities to build highly customizable interfaces for back office administrators to manage or create their content as if it were through the frontend of a website.


Utilizing the WordPress REST API through a combination of standard and customized JSON REST endpoints, a majority of content can be easily edited using a more familiar interface. Its unsurpassed adoption rate by entrepreneurs, small businesses, large organizations, and an enormous developer community have adapted it into the most versatile and user-tested Content Management System in the world.


In addition to the reasons mentioned in the site level section above — WordPress is the best option for a backend Content Management System because it offers:

  • A familiar user-friendly interface, adopted by 30% of the internet ( +
  • Native support for version control, serving as a public ledger of activity for accountability and transparency.
  • Setting roles and permissions for various stakeholders at a granular level.
  • Interoperability and compatibility as an open source solution that can integrate or interface with any other system, platform, or framework through its REST API.
  • Enhanced data security that can be locally-hosted on physical servers or a private cloud servers.
  • Lastly, it is also the most cost efficient.


Our decoupled solution will provide better compatibility with third-party services and other systems without an inherent need for an IT programmer to manage or keep its contents up to date. The admin interface will consist of a very intuitive and user-friendly build for content management needs that, if desired, can fully enable staff to update and manage the wide array of inputs for its frontend and backend management. It will also allow for easy expansion and scaling of its capabilities by utilizing open source frameworks.


Additional options are supported such as a secure login area for specific types of stakeholders to make transactions between each other and with their own internal team members for order fulfillment, as well as sharing of sensitive information or private data.

Headless CMS

A headless CMS is used only for data capture, storage, and delivery, making it frontend agnostic. Its data can be displayed using any frontend technology, whether in a browser, mobile application, syndication, or elsewhere. (read more)


Database Management

We are demystifying the backend and providing more self-sufficiency for business owners and community stakeholders by developing a series of Content Management System (CMS) utility-based development modules. This entails highly customizable plug-and-play interfaces and dashboards for various use cases and workflows based on direct user or group needs – for mutual benefit and a continued positive feedback loop.

A growing collection of real use-cases make this  backend toolkit more valuable for multi-stakeholder group networks of semi-autonomous groups – or private & public organizations of every kind.

Therefore, we further incentivize these forms of business ownership and transacting on a foundation of trust between users – or even more appropriately – humans.

Specialty Areas:
Backend WordPress Development, Advanced Custom Fields, Custom Post Types, RSS, Elementor, Multi-Site Networks, SiteGround, Digital Strategy, Market Research, Customer Relationship Management, Workflow Automation, Mobile App Development, Digital Media Production, Web Analytics, Audio/Video Production; B2B & B2C


Any Javascript Framework

All dynamic fields and endpoints are rendered as Javascript on the frontend with any framework. jQuery, Node, and React are among the most popular options due to accessibility, support community size, and built-in user-friendly modules.

Adopting a headless architecture for your Content Management  System means that content can be distributed in a universal format.

This allows developers to meet customers or groups where they are (or with what programming languages they are using) rather than having to reinvent the wheel and displace their existing in-house IT team. The backend will not be affected by, or dependent on, any one frontend framework.

As iterations are developed that integrate various backend and frontend systems, an intentional effort should be made to ensure baseline interoperability between stakeholder platforms. This will make a network more adaptable and resilient to external threats or shocks. Increasing network accessibility between trusted actors further incentivizes sharing and trust, and in turn value can be more equitably produced and distributed.

Current customer projects with platform 2.0 development tools